What our students have to say
Hi, I'm Tobi!
Every weekday for the past 4 years, I've been creating content. Today, my LinkedIn content has helped secure 6-figure brand deals, equity in different startups, and paid speaking engagements - while generating hundreds of thousands of dollars for my businesses annually.
I've taught this system to several founders now who have been able to get similar results.
Want to learn more?
My journey on LinkedIn
I started consistently writing on LinkedIn in June 2020.
Since then, I have generated over 265 million impressions and grown my audience to 300,000 followers.
That growth has translated to more than $1.7 million in total revenue for my businesses.
Now I've turned all my learnings from building & monetizing my audience into an 8-week accelerator.
LinkedIn has the best leads
LinkedIn has evolved in the past 5 years. It's not just for job hunting, hiring or company updates anymore. We're talking about a platform with 1 billion users - and a ton of untapped potential. But here’s the best part: most folks are just scratching the surface. Only 11 million people create content on LinkedIn weekly - that's only 1%!
But how do people turn all the potential on LinkedIn into leads and revenue for themselves & their business?
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Authentic Content. Forget the corporate speak - it's dead. It's all about being real and telling stories people relate to. You’ll learn how to create content that truly speaks to your audience, and guess what? They’ll love you for it and then transfer that love to your business.
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Be the Go-To Person. It's not just building a profile; you need to build a brand – YOUR brand and authority. We’ll show you how to be the name that pops up when people think of your industry.
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Decision-Ready Users, Meet Your Business. LinkedIn users are some of the most action-ready folks on the internet. They also have 2x more buying power than the average user on other social platforms.
LinkedIn is still massively underrated. It’s not just about being there and making posts; it’s about being active and strategic so you can drive revenue.
And that’s exactly what we’ll help you do in Founder's Blueprint.
But why should you listen to me?
For several years, I struggled to build my businesses past the $30,000/year mark. I honestly tried everything from Facebook Ads to recording TikTok videos to writing blogs for better SEO and everything in between. Nothing seemed to work well enough to allow my businesses to scale.
Then in May of 2020, I learned a secret storytelling framework that has existed since the 1860s. Being skeptical, I decided to make a post on LinkedIn using that framework to see if it would work. At the time, I only had about 1,000 connections on the platform. What happened next changed my business and my life forever. The post went viral! Gathering over 5,000 likes and 300,000 impressions. Within a few hours, we started getting tens of leads and signups to our website. Below is a screenshot of that post:
But that could have just been luck! Maybe it was a good day on LinkedIn. Some people go viral for posting about being laid off or announcing a new job. I decided to make another post a week later just to confirm that this secret framework was legitimate. This time, it went even more viral! 10,000+ likes, 400,000+ impressions & even more leads poured in! This was the second post:
That was when I knew that I had unlocked one of the best marketing channels on the internet - for free! So I turned off all our ads that were generating ZERO leads for us and costing thousands of dollars and made this simple commitment to myself.
"I'm going to post on LinkedIn every morning indefinitely."
4 years, 1,100+ posts and 1,500 days later, I have generated:
- 275,000 followers
- 220 million organic impressions
- And over $1.5 million in revenue
These are two different businesses we built in 18 months in the career and marketing spaces:
My businesses now generate hundreds of leads and $50,000-70,000 in revenue per month - with no ad spend. All it takes is about 15 minutes a day to create written content tailored to the LinkedIn audience and a high level of consistency.
No more going through the gruesome work of recording videos daily, or wasting thousands of dollars on ads.
ONE post a day + 5 days a week = unlimited high-quality leads.
Now I have developed a formula that allows 1/4 of my posts to go viral on LinkedIn and generate hundreds of new leads a month.
Now my business gives me freedom
Retired from corporate
In 2023, my wife and I bought our second home then left our full-time jobs at Shopify shortly after.
Bought my freedom
I work 3-4 days a week, on my schedule and spend the rest of my time with the people I love.
The Curriculum
1. Setting Up Foundation
2. Personal Content
3. Viral Content
4. Resources & Testimonials
5. Crafting an Offer
6. Marketing Your Offer
7. Selling Your Offer
8. Scaling Your Offer
What You Get In The Program
1. Live Weekly Coaching
Join Tobi & some of his top performing students on a live call every Tuesday and Thursday to talk through content, sales strategies, lead generation and to get feedback on your offer.
2. In-depth Tactical Resources
You will get access to highly technical videos, frameworks, carousel templates and an entire playbook to help you create viral content in less time.
3. Content Reviews
Get your LinkedIn content reviewed by a LinkedIn creator with 100k+ followers to ensure it is formatted & optimized for visibility that drives leads.
4. Instant Exposure
Get instant engagement from Tobi's profile (with 275,000 followers) and the other founders in the community every week to drive your visibility, reach and overall credibility as you build your own audience.
5. Business Modeling
Work together with our coaches to craft your offer and develop the most efficient marketing & sales funnels, business model and growth plan to create a predictable business for you.
No more wondering what to post.
The Founder's Blueprint process works because it removes 99% of the friction that stops you from creating content daily.
You won't get stuck on:
- What you should post - Because you will have proven frameworks, hooks and viral content to inspire you.
- How to make content - You will have exact templates that you can use to create your content quickly.
- Worrying about how good your content is - because my team will review your posts weekly before you schedule them.
- If people will see your posts or not - We will like and engage with your content during the program to give you more reach.
So that you too can have results like these 👇🏽
Go From Unknown to Unmissable
Maybe even become a LinkedIn Top Voice
And of course, generate revenue
The Blueprint for Building a Profitable Business using LinkedIn
Chris K.
"Working with Tobi has been a game changer for my social brand. I was struggling to bring out meaningful content consistently but Tobi broadened my horizon and crushed my limiting beliefs. His proven content systems have inspired me to reach almost 1M views weekly. I am on a completely new growth trajectory thanks to him. Thanks Tobi!!"
Nader R.
"This program helped me cheat time. What would have taken me 3 years took 3 months thanks to the valuable lessons he’s learned the hard way. I went from no followers to 5000 in 90 days and more than 300k impressions — all due to his secrets. He’s a game changer."
FAQs
Is LinkedIn the right channel for my business?
How many hours a week will I need to commit to this?
What kind of businesses are the best fit for this program?
How quickly can I expect to see results?
What if this doesn't work?
What if I want to stop halfway through the program?
Is this program right for me?
Join 100+ founders who have generated millions of impressions & dollars
Kelly generated over 1 million impressions her first week creating content on LinkedIn and became a Top HR Voice within 2 months.
Aurelie generated over 200,000 impressions from her first 3 posts and gained instant visibility within her organization.
Dora grew from 2,000 - 18,000 followers in 8 months, got 1 million impressions in her first month and was recently named #4 Top Female Creator in Canada.
Noah generated over $40,000 within 40 days of starting the program and grew from 980 followers to almost 8,000 followers in 6 months.